Dynamic Design: Introduction to Flexible Visual Identities

Dynamic Design: Introduction to Flexible Visual Identities

“We have now come to the end of this Domestika course. Thank you again for your time and participation, and I hope you were able to deepen your knowledge of graphic design. Now you can dedicate yourself to your project and design your own flexible system for a visual identity - I have summarized the most important steps for you here. But first, let me remind you that I don't want you to follow my example project to the last detail, I want you to let your own inspiration run wild. briefing Write a briefing. It helps you not to lose sight of your communication goal and to work more freely in the creative phase.

components Use components that fit into a grid, such as a quarter circle, triangle, or square. Fill them with patterns, textures or images. Assets Build different assets from the components and apply them to different formats: tall, wide, small and large. Design Manual Write a descriptive design manual that simply explains how to work with your system. Mockups Copy your use cases into mockups to see how they work in context. One last tip to remember: When designing your visual system, focus primarily on the elements that are always visible, namely color, typeface and shape. Therefore, always keep an eye on different sizes and formats as well as moving images. Once you are happy with the result, you can upload your project to the forum. Simply click on "Create your project". Don't forget to take photos of your workflow and share them along with your final design. You can also add a short description to this. Do you have doubts, questions or ideas you would like to share? For this, the Forum is here. There you can not only present your work, but also exchange ideas with other course participants and find inspiration. I'll stop by as often as I can and give you feedback and advice. See you in the forum! ”

Partial transcription of the video

“final project We have come to the end of the course. Thank you very much for your participation. You learned something about me in this course, about my influences how strong the visual identities have changed in the last ten years and what is important in flexible visual systems. We wrote a design brief together. We looked at how to build assets from components and how to apply these assets to different formats. We raised the application on mockups, to be able to judge how they work in their contexts. We looked at what is important in design manuals, that there are a few key ingredients th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Dynamic Design: Introduction to Flexible Visual Identities

• Level: Beginner
• 90% positive reviews (84)
• 2078 students
• 4 units
• 11 lessons (1h 4m)
• 8 downloads

• Category

  Design

• Areas

  Branding & Identity, Communication, Graphic Design, UX / UI