Lettering as an Identity
Influences
A course by Yani&Guille , Lyricists, Graphic Designers and Typographers
Joined January 2017
Joined January 2017
About the video: Influences
Overview
“In this lesson, we will discuss our personal tastes and passions, and how they relate to our profession. We will describe our way of approaching the referents and how to learn from the environment. ”
In this video lesson Yani&Guille addresses the topic: Influences, which is part of the Domestika online course: Lettering as an Identity. Learn how the shapes of letters can strengthen the personality of a message.
Partial transcription of the video
“In this lesson then we are going to tell you a little with Shany how the references and the people that we admire along with His work influences our way of working with lyrics. see the letters and think about them too. One in particular that I would like to mention and that for me It is something that marked me a lot in the calligraphic issue, it is not calligrapher but for me his work shows many letters who is José Parla is an American artist of Cuban origin who brought a lot with the idea of graffiti signatures in his works artistic, when I saw their work on the internet I wanted that it ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering as an Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Hand Lettering, Lettering
Yani&Guille
A course by Yani&Guille
Guille Vizzari and Yani Arabena are lyricists, graphic designers and typographers. They met while studying at the University of Buenos Aires where they began to work together fusing calligraphy and illustration.
In 2014 they founded their own studio (Yani & Guille) specialized in calligraphy, lettering and typography applied to graphic design and giving workshops on these disciplines both in Argentina and in the rest of Latin America.
Both recognize that they are passionate about handmade design, especially those pieces with a high degree of refinement and care that reflect the dedication of the artist.
Throughout their career they have produced typographical works that can be found in foundries such as Sudtipos (Esmeralda, Abelina Pro and Quotes) and Latinotype and have worked for clients such as All Saints Cafe, the Masticar, Chandon and Arcor gastronomy fair as well as covers for books and magazines.
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- 16 lessons (2h 53m)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
