Lettering as an Identity
Lettering. The drawing as a decision making.
A course by Yani&Guille , Lyricists, Graphic Designers and Typographers
Joined January 2017
Joined January 2017
About the video: Lettering. The drawing as a decision making.
Overview
“In this lesson, we will apply the notions of Calligraphy and Typography from the drawing, and we will explain how this simple technique allows us to correct the forms of our letters and at the same time build completely new forms.”
In this video lesson Yani&Guille addresses the topic: Lettering. The drawing as a decision making., which is part of the Domestika online course: Lettering as an Identity. Learn how the shapes of letters can strengthen the personality of a message.
Partial transcription of the video
“[Music] Well, after having seen [Inaudible] typographic, calligraphic bases too, what we are going to do is address the lettering like decision making, yes. That, at first, well, let's just start first from the calligraphic base and from where we saw a couple of tools and so on, we are going to use tools that allow us to generate signs, with a generous width, so that Guille doesn't kill me later at the time of making decisions and define small things. So now I'm going to use a pencil in this lesson, a rule and what we are going to define first, well, It is, more or less, the space for that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering as an Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Hand Lettering, Lettering
Yani&Guille
A course by Yani&Guille
Guille Vizzari and Yani Arabena are lyricists, graphic designers and typographers. They met while studying at the University of Buenos Aires where they began to work together fusing calligraphy and illustration.
In 2014 they founded their own studio (Yani & Guille) specialized in calligraphy, lettering and typography applied to graphic design and giving workshops on these disciplines both in Argentina and in the rest of Latin America.
Both recognize that they are passionate about handmade design, especially those pieces with a high degree of refinement and care that reflect the dedication of the artist.
Throughout their career they have produced typographical works that can be found in foundries such as Sudtipos (Esmeralda, Abelina Pro and Quotes) and Latinotype and have worked for clients such as All Saints Cafe, the Masticar, Chandon and Arcor gastronomy fair as well as covers for books and magazines.
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