Lettering as an Identity
Calligraphic Bases
A course by Yani&Guille , Lyricists, Graphic Designers and Typographers
Joined January 2017
Joined January 2017
About the video: Calligraphic Bases
Overview
“Here we will develop some basic concepts to understand how Calligraphy behaves and capitalize on its expressive possibilities by following and breaking the rules.”
In this video lesson Yani&Guille addresses the topic: Calligraphic Bases, which is part of the Domestika online course: Lettering as an Identity. Learn how the shapes of letters can strengthen the personality of a message.
Partial transcription of the video
“[Music] After having defined in the previous lesson the difference between calligraphy, lettering and typography, What we are going to do in this lesson is, tell a little about some calligraphic bases. Starting a little, also, from what it has to do with with the calligraphic definition that we saw with Guille, this question of calligraphy and writing with the soul, and a little more expressive question, so that they have calligraphy as a tool that contributes from an expressive place, more than anything. What that does is strengthen a message from expressiveness, this internal question and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering as an Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Hand Lettering, Lettering
Yani&Guille
A course by Yani&Guille
Guille Vizzari and Yani Arabena are lyricists, graphic designers and typographers. They met while studying at the University of Buenos Aires where they began to work together fusing calligraphy and illustration.
In 2014 they founded their own studio (Yani & Guille) specialized in calligraphy, lettering and typography applied to graphic design and giving workshops on these disciplines both in Argentina and in the rest of Latin America.
Both recognize that they are passionate about handmade design, especially those pieces with a high degree of refinement and care that reflect the dedication of the artist.
Throughout their career they have produced typographical works that can be found in foundries such as Sudtipos (Esmeralda, Abelina Pro and Quotes) and Latinotype and have worked for clients such as All Saints Cafe, the Masticar, Chandon and Arcor gastronomy fair as well as covers for books and magazines.
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- 16 lessons (2h 53m)
- 15 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
