Lettering as an Identity
The word as image
A course by Yani&Guille , Lyricists, Graphic Designers and Typographers
Joined January 2017
Joined January 2017
About the video: The word as image
Overview
“Once we have defined our phrase, we will begin to explore its forms starting from a fully calligraphic and gestural search, perfecting it later through drawing, a work method that characterizes us as a pair. ”
In this video lesson Yani&Guille addresses the topic: The word as image, which is part of the Domestika online course: Lettering as an Identity. Learn how the shapes of letters can strengthen the personality of a message.
Partial transcription of the video
“[Music] In this lesson, with our defined phrase. Our phrase is going to be "Wonderful Chances" and Yani is going to start working on the first word from calligraphic techniques. Exactly, we already have the calligraphic bases, we show a little How does this idea work? And what we are going to do is at one point, In this course, it is to tell our process how we approach pieces. And what we are going to do is the following. Choose a tool that works for us, at least in this beginning, for the word Wonderful and what we want to tell, how we want it to be seen. I will choose this [Inaudible] wit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering as an Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Hand Lettering, Lettering
Yani&Guille
A course by Yani&Guille
Guille Vizzari and Yani Arabena are lyricists, graphic designers and typographers. They met while studying at the University of Buenos Aires where they began to work together fusing calligraphy and illustration.
In 2014 they founded their own studio (Yani & Guille) specialized in calligraphy, lettering and typography applied to graphic design and giving workshops on these disciplines both in Argentina and in the rest of Latin America.
Both recognize that they are passionate about handmade design, especially those pieces with a high degree of refinement and care that reflect the dedication of the artist.
Throughout their career they have produced typographical works that can be found in foundries such as Sudtipos (Esmeralda, Abelina Pro and Quotes) and Latinotype and have worked for clients such as All Saints Cafe, the Masticar, Chandon and Arcor gastronomy fair as well as covers for books and magazines.
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Adobe Illustrator
Adobe Photoshop
