Lettering as an Identity
Definitions
A course by Yani&Guille , Lyricists, Graphic Designers and Typographers
Joined January 2017
Joined January 2017
About the video: Definitions
Overview
“In this first lesson, we will tell you our definitions of Calligraphy, Typography and Lettering from a poetic and technical perspective. We will exemplify these concepts around our projects, placing them in a real work context. ”
In this video lesson Yani&Guille addresses the topic: Definitions, which is part of the Domestika online course: Lettering as an Identity. Learn how the shapes of letters can strengthen the personality of a message.
Partial transcription of the video
“[Music] Well, now that we know each other, We are going to see some definitions, which although, They are basic questions, but it is important to try to review them to be able to tackle our work, our final project from a safer way. And try to define some issues such as calligraphy, what is typography and lettering. So as not to make mistakes and not confuse one term with another. So let's start with what it has to do with with the calligraphy itself. What it means from the formal question, this question, one believes, well, what is said, to write beautifully. But, at least for me or for Gui...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering as an Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Hand Lettering, Lettering
Yani&Guille
A course by Yani&Guille
Guille Vizzari and Yani Arabena are lyricists, graphic designers and typographers. They met while studying at the University of Buenos Aires where they began to work together fusing calligraphy and illustration.
In 2014 they founded their own studio (Yani & Guille) specialized in calligraphy, lettering and typography applied to graphic design and giving workshops on these disciplines both in Argentina and in the rest of Latin America.
Both recognize that they are passionate about handmade design, especially those pieces with a high degree of refinement and care that reflect the dedication of the artist.
Throughout their career they have produced typographical works that can be found in foundries such as Sudtipos (Esmeralda, Abelina Pro and Quotes) and Latinotype and have worked for clients such as All Saints Cafe, the Masticar, Chandon and Arcor gastronomy fair as well as covers for books and magazines.
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Adobe Illustrator
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