Lettering as an Identity
Merging skills
A course by Yani&Guille , Lyricists, Graphic Designers and Typographers
Joined January 2017
About the video: Merging skills
Overview
“In this lesson, we will go from calligraphy to drawing to finish developing the sketch of our phrase. We will show how to combine different styles to add rhythm to a message. ”
In this video lesson Yani&Guille addresses the topic: Merging skills, which is part of the Domestika online course: Lettering as an Identity. Learn how the shapes of letters can strengthen the personality of a message.
Partial transcription of the video
“[Music] In this lesson we are going to work starting from what we worked on in the previous lesson with Yani's calligraphy and we will complement that phrase with the next word, which is Chances in our case, the phrase we choose. So, we have this layer that we conclude with the previous lesson, and let's think a little in styles that can go well with this writing calligraphy, which started from Yani. To combine styles, the easiest thing is to think in contrast, to the idea of contrast. If we have something calligraphic, very gestural, The easiest thing to combine would be to use typographic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering as an Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Hand Lettering, Lettering

Yani&Guille
A course by Yani&Guille
Guille Vizzari and Yani Arabena are lyricists, graphic designers and typographers. They met while studying at the University of Buenos Aires where they began to work together fusing calligraphy and illustration.
In 2014 they founded their own studio (Yani & Guille) specialized in calligraphy, lettering and typography applied to graphic design and giving workshops on these disciplines both in Argentina and in the rest of Latin America.
Both recognize that they are passionate about handmade design, especially those pieces with a high degree of refinement and care that reflect the dedication of the artist.
Throughout their career they have produced typographical works that can be found in foundries such as Sudtipos (Esmeralda, Abelina Pro and Quotes) and Latinotype and have worked for clients such as All Saints Cafe, the Masticar, Chandon and Arcor gastronomy fair as well as covers for books and magazines.
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