Lettering as an Identity
Typographical Bases
A course by Yani&Guille , Lyricists, Graphic Designers and Typographers
Joined January 2017
Joined January 2017
About the video: Typographical Bases
Overview
“Now we will see how rhythm is constructed in a word from a typographic perspective. We will briefly describe the vocabulary of a typographic environment, and then think about it from the drawing of letters. ”
In this video lesson Yani&Guille addresses the topic: Typographical Bases, which is part of the Domestika online course: Lettering as an Identity. Learn how the shapes of letters can strengthen the personality of a message.
Partial transcription of the video
“[Music] Well, having seen the calligraphic bases together with Yani, What we are going to do now is delve a little deeper. in the typographic bases that govern a typographic system, and then apply it to our lettering work. In principle, what we have to understand to speak of typography, think about the lettering environment, is to understand its laws and what governs to a typographic system, and then apply it to our lettering composition. So, the first thing that is essential for us to understand, It is this notion of rhythm, which is generated in typography. To understand that, what we hav...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering as an Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Hand Lettering, Lettering
Yani&Guille
A course by Yani&Guille
Guille Vizzari and Yani Arabena are lyricists, graphic designers and typographers. They met while studying at the University of Buenos Aires where they began to work together fusing calligraphy and illustration.
In 2014 they founded their own studio (Yani & Guille) specialized in calligraphy, lettering and typography applied to graphic design and giving workshops on these disciplines both in Argentina and in the rest of Latin America.
Both recognize that they are passionate about handmade design, especially those pieces with a high degree of refinement and care that reflect the dedication of the artist.
Throughout their career they have produced typographical works that can be found in foundries such as Sudtipos (Esmeralda, Abelina Pro and Quotes) and Latinotype and have worked for clients such as All Saints Cafe, the Masticar, Chandon and Arcor gastronomy fair as well as covers for books and magazines.
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