Brand Strategy for Online Platforms
Interpreting Your Brand Online
A course by James Eccleston , Brand and UX Specialist
About the video: Interpreting Your Brand Online
Overview
“You will learn how to interpret these high-level concepts and start visually and verbally communicating them.”
In this video lesson James Eccleston addresses the topic: Interpreting Your Brand Online, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“Interpreting your brand online In this lesson, we're going to interpret our brand values and see how we can express them in our design. It's important to get clarity on your values and find out exactly how to express them, because if we have a value like "modern", this could mean many things. "Modern" could mean "modernism" or something like the Bauhaus, whose ideas are over a hundred years old, or it could mean whatever the latest trend is. So it's important to clarify, especially with your client, exactly what these words mean, and then visually show them how you can express modernity or ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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- Audio: English
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- Level: Beginner
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