Brand Strategy for Online Platforms
Influences
A course by James Eccleston , Brand and UX Specialist
About the video: Influences
Overview
“My influences are a mixture of contradicting design sinners and design angels. I want to share a few of them with you. ”
In this video lesson James Eccleston addresses the topic: Influences, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“Influences Designers that have guided my career In this lesson, we'll look at my influences in my career and designs. They're a mixture between design angels and design devils. One of my biggest influences, especially growing up in the nineties, was The Designers Republic. They're called like that because that was a movement against the London centric design industry in the UK. Their work always had a lot of personality and there were very few design agencies crossing so many boundaries. They would take work, and they'd work on interactive designs, they'd be doing music, they'd be doing com...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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