Brand Strategy for Online Platforms
What Is a brand?
A course by James Eccleston , Brand and UX Specialist
About the video: What Is a brand?
Overview
“In this lesson, I’m going to ask some interesting questions about what a brand is. Is a brand a sum of all of a company’s communications, or maybe it’s the product they produce? You will learn what a brand is and where it exists.”
In this video lesson James Eccleston addresses the topic: What Is a brand?, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“What is a brand? Where does a brand live and how does it affect us? Now we know what the course is all about. We're going to delve a little bit deeper into exactly what is a brand. So what is a brand? Is it the logo? We obviously know by now it's not just the logo. It's an important part and many clients do put a lot of emphasis on the logo, but that really isn't the brand. Is it all the visual communications and all the sum of everything they say? Well, that's not the brand either, but it's still very, very important. Is it the product? The thing or the service they sell? The product will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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- Level: Beginner
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