Brand Strategy for Online Platforms
Creating the Mood Board
A course by James Eccleston , Brand and UX Specialist
About the video: Creating the Mood Board
Overview
“In this lesson, I want to guide through our next building block: the mood board.”
In this video lesson James Eccleston addresses the topic: Creating the Mood Board, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“Creating a moodboard In this lesson, we're going to learn how to create mood boards. What is a mood board? I like to see it as a collection of images and styles from our references and a few things we've created ourselves that give us enough of a direction to show our clients. It's something we can produce fairly quickly so we can get validation quickly. We don't wanna spend hours working on our website or our digital design, only to show the client and the client to tell us that's not what they wanted at all. This is the next building block. We have our strategic values, things like our us...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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- 14 lessons (2h 11m)
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- Audio: English
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- Level: Beginner
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