Brand Strategy for Online Platforms
Writing Tips
A course by James Eccleston , Brand and UX Specialist
About the video: Writing Tips
Overview
“You will learn why it is important that designers need to know about copywriting and how users read a page. You will learn 5 tips on how to write for the web.”
In this video lesson James Eccleston addresses the topic: Writing Tips, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“Writing tips In this lesson, we'll talk about writing for your website. You may think, "I'm a designer, I don't write, that's why I wanted to design in the first place". But it's actually really important, because the copy or the text on your website that can really influence your visual design. My processes, when I'm thinking about a design, I'll probably think in words or I start writing the messages I want to go in each section of the website, and then the visuals will come out of that, too. Also, you might not be able to contract a copywriter every time, so if you're working for a small...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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- 14 lessons (2h 11m)
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- Audio: English
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- Level: Beginner
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