Brand Strategy for Online Platforms
Course final project
A course by James Eccleston , Brand and UX Specialist
About the final project for: Brand Strategy for Online Platforms
Brand Strategy for Online Platforms
“We finally reach the moment to put everything we have seen in this course together. The aim is to design three pages for the company you decided to work with. Remember, you can choose an existing company or you can make it up. In any case, it has to be one within the industries I suggested you in past exercises (an organic bakery, a sustainable clothing company, or a drone manufacturer.) Instead of uploading the final result, the final pages for the company you've chosen, I think it would be interesting to share the process. This, in essence, represents the step-by-step workflow I wanted to show you in this course, so think of me as your client and show me each of these building blocks. Here is what I would like to see in your Final Project: The brand values you are going to create. The mood board. The wireframes. How you applied the mood board to the wireframe. The style guide. The final pages for your company. There is one more thing I would like you to share with the community: a video or a text with your thoughts on what are the most valuable things you have learned throughout this course. Once again, thank you for taking the course. I hope you enjoyed it.”
Partial transcription of the video
“Final project We're almost at the end, but before we go, I want to talk you through the steps for the final project and what you need to upload. The final project is to design three pages for a chosen company. You can choose a company that already exists or you can make one up, but they have to be either an organic bakery, a sustainable clothing company or a drone manufacturer. When you've chosen your company, you first have to define the purpose of the brand, why it's there. Define who the audience is, get to know them, and then write some brand values for that. That will be the first part...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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