Brand Strategy for Online Platforms
Brand Elements
A course by James Eccleston , Brand and UX Specialist
About the video: Brand Elements
Overview
“Now, let’s talk about the brand elements. What is a strategic value system? What are the brand values? What about the style guide? Let’s discuss all this in this lesson.”
In this video lesson James Eccleston addresses the topic: Brand Elements, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“In this class, we're going to look at all the elements that we're going to use to create our brand communications. We're going to start off with a strategic value system. Then we're going to move on to our key brand elements, such as our logo, color, typography, tone of voice. And then after when we have all these together, we're going to create a brand manual. And then from that brand manual, we can use that then to create all the different design elements such as. the website, tV adverts, and print campaigns. So let's talk about the strategic and value system. This is a system that I did ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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