Brand Strategy for Online Platforms
Visual Differences Between Online and Offline
A course by James Eccleston , Brand and UX Specialist
About the video: Visual Differences Between Online and Offline
Overview
“In this lesson, we will look at the difference between online and offline communications. We will look at some examples of graphic elements used online and see how they differ with their from offline counterparts. ”
In this video lesson James Eccleston addresses the topic: Visual Differences Between Online and Offline, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“Visual differences between online and offline coms Now we'll look at the differences between communicating online and offline. When you communicate online, your users have a very short attention span. Usually it's around fifteen seconds before the user gets bored and goes to another web page, so there's a lot of pressure to communicate very, very quickly. At least when you're on a desktop, you have almost 100 % of the users attention, as they're in front of the screen. But when you're on a mobile, they're gonna be a bit more distracted and the screen space is a lot smaller, so you're gonna ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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