Brand Strategy for Online Platforms
Applying a Mood Board to a Wireframe
A course by James Eccleston , Brand and UX Specialist
About the video: Applying a Mood Board to a Wireframe
Overview
“Once you have your mood board and wireframe, you can start to experiment in applying the style to the pages you want to design. Let 's get to it.”
In this video lesson James Eccleston addresses the topic: Applying a Mood Board to a Wireframe, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“Applying a moodboard to a wireframe We defined the visual style and hopefully got it signed by a client and we've also got a structure and some of our content signed off. Now we can move forward and start applying that visual style to our wireframe. So some things to think about: How exactly are we gonna apply that colour to a black and white wireframe and also start to think about exactly how much space between the items is. Because the wireframe is quite rough and it's never meant to be a kind of final design. So your job in this visual design is to make sure it all looks very nice and it...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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