Best seller

Brand Strategy for Online Platforms

A course by James Eccleston
Brand and UX Specialist. Madrid, Spain.
Joined January 2014
, Brand and UX Specialist

Learn how to develop a professional brand concept and effectively apply it to a website

  • Best seller
  • 99% positive reviews (171)
  • 3312 students
  • Audio: English
  • English, Spanish, Portuguese, German, Italian, French, Polish, Dutch

Learn how to develop a professional brand concept and effectively apply it to a website



  • 99% positive reviews (171)
  • 3312 students
  • 14 lessons (2h 11m)
  • 18 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, Italian, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

In a constantly evolving digital ecosystem, adapting to new digital platforms and formats is commonplace for designers. And in the rush to stay up to date, they risk becoming a visual “doer” rather than a conceptual thinker. Adaptability is key, however, the true purpose of a designer is to interpret a brand’s vision through shape and color to best connect them with their audience.

With this course, strategic designer James Eccleston guides designers through his clear and methodical approach for thinking conceptually about digital branding strategy, demonstrating how this approach creates more powerful and cohesive brands.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Intro to Branding
  • U3
    U3. Interpreting and Applying Your Brand Online
  • U4
    U4. Writing for Online Content
  • FP
    FP Final project
View details

James starts the course by telling you about his professional journey that involved traveling to different continents, and how this influenced his design perspective. He talks about the designers that inspire him, dividing them between “design sinners” and “design angels”, as well as mentioning some books which have shaped his vision of design, branding, and UX.

In the second unit, go through some essential branding theory, discovering how a brand is similar to a person to help you conceptualize your brand. See the visual differences between offline and online branding and how a communication strategy differs for each.

Once you have done the groundwork for your branding concept, move on to interpreting it in the context of typography, color, tone of voice, and more. Create a digital mood board of the visual elements, filling it with as much information as you can to tie in with your concept.

Start building your webpage by creating a wireframe to locate how and where your elements will fit on the page. Experiment with all the elements in your mood board to find the ideal composition for your visual style.

Next, create your style guide to ensure consistency throughout your interface. Define all the specifics of what James calls “the single source of truth” for your digital product—your style guide—using his easy step-by-step methodology.

In the final unit, focus on the written elements of your webpage, seeing how a text works online to optimize how readers engage with your page. With the focus on your brand’s values, define the tone of voice and personality that is most suited to your brand using James’ key tips, leading you to the final touches of your project to conclude the course.

What is this course's project?

Create a professional online brand concept and apply it to a webpage design using James’ methodology.

Who is this online course for?

This course is for designers and design students who want to perfect their online branding design skills with an easy-to-follow methodology.

Requirements and materials

Basic knowledge in graphic design and branding theory, as well as knowing how to use design software such as Sketch, Adobe Illustrator, Photoshop, or similar is necessary to carry out this course.

As for materials, you will need a computer, an internet connection, and the design software you feel most comfortable using.


Reviews

3312 Students
171 Reviews
99% Positive ratings

James Eccleston

A course by James Eccleston

Teacher Plus
Brand and UX Specialist

James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.

After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.


Content

  • U1

    Introduction

    • About Me
    • Influences
    • What We Will Do In This Course
  • U2

    Intro to Branding

    • What Is a brand?
    • Brand Elements
    • Visual Differences Between Online and Offline
    • Creating Your Core Values For Your Brand
  • U3

    Interpreting and Applying Your Brand Online

    • Interpreting Your Brand Online
    • Creating the Mood Board
    • Creating a Wireframe
    • Applying a Mood Board to a Wireframe
    • Creating an Online Style Guide
  • U4

    Writing for Online Content

    • Writing Tips
    • Brand Tone of Voice
  • FP

    Final project

    • Brand Strategy for Online Platforms

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Brand Strategy for Online Platforms. Design, Web, and App Design course by James Eccleston Best seller

Brand Strategy for Online Platforms

A course by James Eccleston
Brand and UX Specialist. Madrid, Spain.
Joined January 2014
  • 99% positive reviews (171)
  • 3312 students