Brand Strategy for Online Platforms
A course by James Eccleston , Brand and UX Specialist
Learn how to develop a professional brand concept and effectively apply it to a website
In a constantly evolving digital ecosystem, adapting to new digital platforms and formats is commonplace for designers. And in the rush to stay up to date, they risk becoming a visual “doer” rather than a conceptual thinker. Adaptability is key, however, the true purpose of a designer is to interpret a brand’s vision through shape and color to best connect them with their audience.
With this course, strategic designer James Eccleston guides designers through his clear and methodical approach for thinking conceptually about digital branding strategy, demonstrating how this approach creates more powerful and cohesive brands.
What will you learn in this online course?
14 lessons & 19 downloads
- 99% positive reviews (195)
- 4,137 students
- 14 lessons (2h 11m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · Italian · French · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a professional online brand concept and apply it to a webpage design using James’ methodology.
Projects by course students
Who is this online course for?
This course is for designers and design students who want to perfect their online branding design skills with an easy-to-follow methodology.
Requirements and materials
Basic knowledge in graphic design and branding theory, as well as knowing how to use design software such as Sketch, Adobe Illustrator, Photoshop, or similar is necessary to carry out this course.
As for materials, you will need a computer, an internet connection, and the design software you feel most comfortable using.
Reviews
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
Content
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U1
Introduction
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About Me
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Influences
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What We Will Do In This Course
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U2
Intro to Branding
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What Is a brand?
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Brand Elements
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Visual Differences Between Online and Offline
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Creating Your Core Values For Your Brand
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U3
Interpreting and Applying Your Brand Online
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Interpreting Your Brand Online
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Creating the Mood Board
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Creating a Wireframe
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Applying a Mood Board to a Wireframe
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Creating an Online Style Guide
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U4
Writing for Online Content
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Writing Tips
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Brand Tone of Voice
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FP
Final project
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Brand Strategy for Online Platforms
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate designers who want to deepen their understanding of digital branding, visual identity, and UX collaboration.
You should have basic design knowledge and familiarity with design tools like Sketch or Figma. Experience with branding concepts and web layouts is helpful but not mandatory.
You'll learn to define brand values, create mood boards, build wireframes, and develop style guides to ensure visual and messaging consistency across digital platforms.
Yes, the course teaches you how to create and curate mood boards that visually interpret brand concepts for digital projects.
The course guides you through applying defined brand values to website layouts, wireframes, and visual elements for cohesive digital branding.
Yes, you’ll learn to develop and document a style guide, covering typography, color palettes, iconography, and tone of voice for consistent branding.
Yes, the course includes writing tips, tone of voice guidelines, and strategies for clear and consistent digital brand communication.
This course provide detailed information about branding, tailor to online audience. And not just visually but also in writing (brand tone). Worth it.
Detailed information about what a brand is (not a logo!) and great delivery of material.
This course is well done and worth taking.
Estoy viendo varios cursos sobre Estrategia de Marca pero me interesaba ver este porque espero que me ayude con la estrategia de mi marca online. Lo recomendaría.
me gusta cuando las cosas están bien hechas y me gusta escuchar a alguien que sabe de lo que habla y lo hace sencillo para la comprensión de todos sin necesidad de hablar haciéndote sentir fuera de su rango. este profesor logró eso. excelente curso; completo y directo al hueso. muy recomendable.
The teacher gives easy to understand design principles and how to apply them through a practical example that can be easily adapted to other projects. Good design starts with a solid strategy.