Brand Strategy for Online Platforms
What We Will Do In This Course
A course by James Eccleston , Brand and UX Specialist
About the video: What We Will Do In This Course
Overview
“In this lesson, I want to talk about the course and about the discipline itself, but also about some misconceptions and some core concepts we need to understand before starting.”
In this video lesson James Eccleston addresses the topic: What We Will Do In This Course, which is part of the Domestika online course: Brand Strategy for Online Platforms. Learn how to develop a professional brand concept and effectively apply it to a website.
Partial transcription of the video
“What we will do on the course I've talked to you through a bit about my influences and where I'm coming from. We'll talk about exactly what we're gonna learn here. Some of the biggest misconceptions when you're working with digital brands is that it's just painting the website, just applying the colours. It's deeper than this and more holistic, and it's not just about the visuals, it's about how a brand acts, it's about how a brand talks, it's about how you treat your customers. When we talk about branding, it can sound really, really abstract, and it's quite hard to imagine how you can app...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy for Online Platforms
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Category
Design, Web & App Design -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Digital Design, Graphic Design, Web Design
James Eccleston
A course by James Eccleston
James Eccleston is an English designer and founder of Bridge, a Madrid-based brand & UX design studio that helps people improve their brands through a passion for the process of design and the needs of an audience. While completing his Bachelor’s degree in Design at The University of Salford in Manchester, James began his career designing record sleeves for rock bands and then ventured into working for major branding agencies in London for 8 years once he obtained his degree.
After spending four years working with tech startups in Buenos Aires, Argentina, his perspective on design evolved, seeing the need to elevate the power of design and turn it into a more collaborative environment. James founded his design studio in Madrid, after a 6-month backpacking trip from Buenos Aires to New York, where he created whatmadeyouhappy.com, interviewing the people he met along the way. This experience laid the groundwork for his philosophy at Bridge: “life and business are all about making genuine connections and helping people.” Their most notable clients include Virgin, McCann, Sociably, IED Madrid, and more.
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- Level: Beginner
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