Logo Design: Graphic Simplification and Minimalism
Presentation of the logo to the client
A course by Rubén Ferlo , Graphic Designer and Art Director
About the video: Presentation of the logo to the client
Overview
“The end of the course arrives. In this last lesson I will teach you how to set up an attractive and functional presentation with the elements that we have been generating throughout the course.

In this video lesson Rubén Ferlo addresses the topic: Presentation of the logo to the client, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.
Partial transcription of the video
“Presentation of the logo to the client In this lesson I will teach you how to set up an attractive and functional presentation with the elements that we create throughout the course. I show you how. It is important at this point to be concise, but above all, that the client sees that we are working on the project. To do this, you have to explain how and why you have reached that solution. Try not to let the client assume things, Add the necessary information so that the client has no doubts. Add the mood board that we had created at the beginning, add the attribute list, mention the data or...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: Graphic Simplification and Minimalism
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Rubén Ferlo
A course by Rubén Ferlo
Rubén Ferlo is a graphic designer specialized in logo design and brand identity. He’s a meticulous design problem-solver, a lover of grand ideas and their little details.
He has over eight years of experience designing logos and is passionate about minimalism and reductionism, which is his signature style as a designer.
He has worked for clients in the USA, Australia, Middle East, and Russia, for both startups and major companies.
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- 15 lessons (2h 3m)
- 20 additional resources (9 files)
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- Audio: Spanish, English
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- Level: Beginner
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