Logo Design: Graphic Simplification and Minimalism
The graphic synthesis
A course by Rubén Ferlo , Graphic Designer and Art Director
About the video: The graphic synthesis
Overview
“In this lesson I will talk to you about graphic synthesis, its typology and its morphology. I will explain the process you have to follow and I will tell you about some problems that you may encounter. At the end of this lesson, you will be able to apply graphic synthesis in the course project.”
In this video lesson Rubén Ferlo addresses the topic: The graphic synthesis, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.
Partial transcription of the video
“The graphic synthesis In this lesson I will tell you about the graphic synthesis, its typology and its morphology. In addition, I will explain to you what is the process you must follow, and what problems can you find. At the end of the lesson you will be able to apply the graphic synthesis in the final project. Go for it. Let's see what the RAE says about synthesis. Its first definition tells us that synthesis is the "composition of a whole by the meeting of its parts ". It also says that it is the "sum or compendium of a subject or something else". He adds that it is the "process of obtai...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: Graphic Simplification and Minimalism
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Rubén Ferlo
A course by Rubén Ferlo
Rubén Ferlo is a graphic designer specialized in logo design and brand identity. He’s a meticulous design problem-solver, a lover of grand ideas and their little details.
He has over eight years of experience designing logos and is passionate about minimalism and reductionism, which is his signature style as a designer.
He has worked for clients in the USA, Australia, Middle East, and Russia, for both startups and major companies.
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- 15 lessons (2h 3m)
- 20 additional resources (9 files)
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- Audio: Spanish, English
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- Level: Beginner
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