Logo Design: Graphic Simplification and Minimalism
Influences
A course by Rubén Ferlo , Graphic Designer and Art Director
About the video: Influences
Overview
“In this lesson I will tell you about my great influences, from architecture to graphic design. I will tell you about authors like Mies Van der Rohe or John Pawson and about some designers like Dieter Rams, Milton Glaser or Pepe Cruz Novillo, among others, and how they have influenced my work.”
In this video lesson Rubén Ferlo addresses the topic: Influences, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.
Partial transcription of the video
“Influences Now I will tell you about my influences, from architecture to graphic design. I will start with this book, which is called "MIN, The New Simplicity in Graphic Design", that explores minimalism in contemporary graphic design. This book shows minimalist work from 150 designers around the world, like, for example, this project by Colin Tunstall for "Saturdays NYC" magazine with the combination of two unique colors. Or this project by Landor, from the Less wine brand, that with a slight variation of a straight line they get the letters of the word Less. Or this project for "Artfad" b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: Graphic Simplification and Minimalism
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Rubén Ferlo
A course by Rubén Ferlo
Rubén Ferlo is a graphic designer specialized in logo design and brand identity. He’s a meticulous design problem-solver, a lover of grand ideas and their little details.
He has over eight years of experience designing logos and is passionate about minimalism and reductionism, which is his signature style as a designer.
He has worked for clients in the USA, Australia, Middle East, and Russia, for both startups and major companies.
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