Logo Design: Graphic Simplification and Minimalism

Overview

“Now that we have our animal ready, it is time to choose the source that will accompany it. In this lesson we will review the typeface classification and I will tell you what things you have to take into account when choosing the most appropriate one for your project. In addition, I will give you some tips to give some touch-ups if necessary and I will tell you how you can adapt or adjust the typographic part to the symbol.”

In this video lesson Rubén Ferlo addresses the topic: Typography, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.

Partial transcription of the video

“Typography In this lesson I will talk to you about type classification. I will tell you what things you have to take into account to select the appropriate font for your project. Let's see it. TYPOGRAPHY Typographic selection can affect our identity for better or for worse. Values are transmitted through typography and color as personality, strength or movement, and a poorly chosen font you can divert the message you want to convey. I want to tell you that typeface and font are not the same, although people usually use them interchangeably. Typography is a set of characters that share commo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Design: Graphic Simplification and Minimalism

• Level: Beginner
• 99% positive reviews (635)
• 11572 students
• 5 units
• 15 lessons (2h 3m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design