Best seller

Logo Design: Graphic Simplification and Minimalism

The logotype

A course by Rubén Ferlo , Graphic Designer and Art Director

Best seller

99% positive reviews (635)

11,568 students

Audio: Spanish, English

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About the video: The logotype

Overview

“In this lesson I will talk to you about the logo and its typology. But not only that, I will also tell you about the grid and the golden ratio , from which I build many of my designs.”

In this video lesson Rubén Ferlo addresses the topic: The logotype, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.

Partial transcription of the video

“The logotype In this lesson I will talk about the logo and its typology. Also, I will tell you about the grid and the "golden ratio", from which I build my designs. Let us begin. WHAT IS IT The RAE definition of logo says it is a "peculiar graphic symbol of a company, commemoration, brand or product ". You will find many definitions on the internet or in books, but, for me, the most complete definition of logo is that it is a graphic symbol that visually identifies a brand, product, project or company to facilitate their recognition, differentiation and transmit information. Colloquially, i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Design: Graphic Simplification and Minimalism

Level: Beginner
99% positive reviews (635)
11568 students
5 units
15 lessons (2h 3m)
9 downloads

Category
Design
Software
Adobe Illustrator
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Rubén Ferlo

A course by Rubén Ferlo

Teacher Plus

Graphic Designer and Art Director

Rubén Ferlo is a graphic designer specialized in logo design and brand identity. He’s a meticulous design problem-solver, a lover of grand ideas and their little details.

He has over eight years of experience designing logos and is passionate about minimalism and reductionism, which is his signature style as a designer.

He has worked for clients in the USA, Australia, Middle East, and Russia, for both startups and major companies.