Logo Design: Graphic Simplification and Minimalism

Logo Design: Mastering Graphic Simplification

“Now we have reached the end of this course. I hope that the content has been useful to you and with everything you have learned, you will embark on this beautiful methodology of graphic synthesis to build simple and memorable logos and brand identities. Next, let's briefly review the process to follow to develop your final project. Make the list of attributes and sketch your animal Select several images of the animal from which you will make the graphic synthesis. Next, try to get those interesting characteristics about the animal from each image and generate the list of attributes with those characteristics. Remember the importance of having that list always present. Then it's time to sketch, one of my favorite moments! Grab a pencil and paper and unleash your creativity. Start sketching with the attribute list in front. Sketch without fear of being wrong, sometimes from a mistake comes a great idea. Start by sketching, for example, the side view and continue with the front view and make variations of each of the parts as I have done with the legs, ears and muzzle. In my case, the briefing required that the pig should be whole, but I allowed myself the luxury of going further and sketching just the head as well, the case is to try and test. When you like a sketch mark it as a possible candidate. Once you have two or three marked sketches you can move on to the next phase, vectorized.

Vectorize the sketches Open Adobe Illustrator and prepare your file as we have seen in the corresponding lesson. Set up the grid and start vectorizing. If you are not fluent, I recommend that you take a photo of the sketch sheet or scan it. Vectorize the sketch as it is on the sheet and proceed with the adjustments. Once you have vectorized your proposals, if they convince you, you will be ready to continue the process. If they do not convince you, you will have to go back and sketch again. Select the font As I mentioned in Unit 4, typography is also a transmitter of values such as personality, strength or movement. Depending on the characteristics of your project, you will have to opt for one or the other, check the classification to see what each of the types transmits. Choose the color To select the color palette for your project, take into account the characteristics that your design must convey. Do a competitor research to see if we can differentiate ourselves with color. Once you have selected a main color, use the chromatic circle to select the color scheme and generate the color palette for your project. You can, if you want, generate the color palette from a representative image of your project, in my case I used the characteristic pink color of the pig and the brown color of the Iberian pig food, the acorn. Build your logo Once you have your animal ready, selected the color and the font, you are ready to build the logo based on some proportions, generate the different versions (positive and negative) and export the final arts. Final presentation Prepare the presentation that you will make to the client with all the elements that you have been generating during the project. It begins by building an attractive phrase with the mission or objective of the project and adding those values that the brand has to transmit. Continue with the typeface and color and don't forget to add your research on the competition so the customer can see the differentiation. Add the isotype and logo and remember to show the client the construction of them. Finally add some brand applications so that the customer can see your new logo applied to real products. Close the presentation with a farewell page thanking the client for the time and trust they have placed in your work. And that's it! Create your project and do not forget to share your progress and the final result of it in the forum, surely your colleagues will be happy to comment and leave their opinion. If you have any questions, I will be happy to answer them as soon as possible. And remember, LESS IS MORE! See you soon, friend or friend. ”

Partial transcription of the video

“Final project Now yes, we come to the end of this Domestika course. Thank you very much for getting here. In my case, I have chosen as the final project of the course the logo of a pasture applying the graphic syntheses on a pig. You must choose which logo you want to create performing the graphical synthesis. When you've decided answer the questions of your client's briefing, real or imagined, and defines the basic ideas for the conceptualization of the project. Then generate a mood board and a list of attributes and begins to sketch. The next step will be to vectorize those sketches until...”

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Course summary for: Logo Design: Graphic Simplification and Minimalism

• Level: Beginner
• 99% positive reviews (640)
• 11744 students
• 5 units
• 15 lessons (2h 3m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design