Logo Design: Graphic Simplification and Minimalism

Overview

“In this lesson I will talk to you about what is branding , what is the brand, if it is the same "brand image" as "brand identity" or what is visual and verbal identity. After defining these concepts, I will tell you about a brand that makes good branding .”

In this video lesson Rubén Ferlo addresses the topic: Brands, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.

Partial transcription of the video

“Brands In this lesson We will see what is branding, what is the brand, and the difference between brand image and brand identity, or if it is the same, visual and verbal identity. After defining these concepts, we will see a brand that for me makes good branding. Let's see it. BRANDING We will start by defining what branding is. The definition that you will find or hear the most says it is the "set of actions aimed at building a brand and endow it with unmistakable values and personality and identifiable to consumers ". Branding is a structured process in which factors intervene that must i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Design: Graphic Simplification and Minimalism

• Level: Beginner
• 99% positive reviews (635)
• 11568 students
• 5 units
• 15 lessons (2h 3m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design