Best Seller

Logo Design: Graphic Simplification and Minimalism

A course by Rubén Ferlo
Graphic Designer and Art Director. Madrid, Spain.
Joined March 2011
, Graphic Designer and Art Director

Get started on designing memorable brand identities with a unique and simple creative process

  • Best Seller Spanish with subtitles in English
  • 98% Positive reviews (234)
  • 4356 students
Logo Design: Graphic Simplification and Minimalism

Get started on designing memorable brand identities with a unique and simple creative process


Spanish with subtitles in English
  • 98% Positive reviews (234)
  • 4356 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 Lessons (2h 3m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course


There isn’t a clear-cut way of designing or redesigning a logo, the possibilities are endless. Rubén Ferlo is a designer that specializes in brand design and logos with a passion for minimalism and reductionism; his experience and perception of design have led him to a “less is more” approach. He has worked for clients in the USA, Australia, the Middle East, and Russia, for both startups and major companies.

In this course, Rubén teaches his creative process to master the graphic simplification for a logo design, step by step. Learn how to design simple and memorable brands, while maintaining your own style throughout the process.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Basic concepts
  • U3
    U3. Think
  • U4
    U4. Design
  • U5
    U5. Presents
  • FP
    FP Final Project
View details

Start the course by getting to know Rubén, who tells you about how he began his career in graphic design, his “less is more” design philosophy, and where he finds inspiration.

Learn some key branding concepts and get Rubén’s perspective on logo design, graphic simplification, and its styles, shapes, and other elements to consider before starting your design.

See how to start your project effectively, from how to interpret a brief, to the conceptualization. Create a mood board to visualize your concept and start sketching.

Then it’s time to start designing! Create vectors from your sketches with some advice on composition and visual correction as you work. Once your image is ready, Rubén teaches you how to select the right typeface for your design and then shows you how to add color by explaining their properties and meaning, and shows you how to create a strong color palette.

Work on the imagotype by selecting the right size and spacing, analyzing different variations until you find the right one, and apply it to different formats to add it to your final presentation.

What is this course's project?

Redesign a brand’s logo, putting Rubéns graphic simplification theory into practice.

Projects by course students

Who is it for?

For designers, creatives, and anyone interested in learning how to simplify a logo design for a brand.

What you need

You will need basic graphic design skills and to be ready to work fearlessly on a blank page.

As for materials, you’ll need a graph paper notebook and a pen or pencil, as well as a computer with Adobe Illustrator and Photoshop installed.


Reviews

4356 Students
234 Reviews
98% Positive ratings

Rubén Ferlo

A course by Rubén Ferlo

TeacherPro
Graphic Designer and Art Director

Rubén Ferlo is a graphic designer specialized in logo design and brand identity. He’s a meticulous design problem-solver, a lover of grand ideas and their little details.

He has over eight years of experience designing logos and is passionate about minimalism and reductionism, which is his signature style as a designer.

He has worked for clients in the USA, Australia, Middle East, and Russia, for both startups and major companies.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Basic concepts

    • Brands
    • The logotype
    • The graphic synthesis
  • U3

    Think

    • The commission
    • The conceptualization
    • The sketch
  • U4

    Design

    • Vectorization
    • Typography
    • The color
    • Final logo
  • U5

    Presents

    • Graphic resources: applications
    • Presentation of the logo to the client
  • FP

    Final Project

    • Logo Design: Mastering Graphic Simplification

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Logo Design: Graphic Simplification and Minimalism. A Design course by Rubén Ferlo Best Seller

Logo Design: Graphic Simplification and Minimalism

A course by Rubén Ferlo
Graphic Designer and Art Director. Madrid, Spain.
Joined March 2011
  • 98% Positive reviews (234)
  • 4356 students