Logo Design: Graphic Simplification and Minimalism
A course by Rubén Ferlo , Graphic Designer and Art Director
Get started on designing memorable brand identities with a unique and simple creative process
There isn’t a clear-cut way of designing or redesigning a logo, the possibilities are endless. Rubén Ferlo is a designer that specializes in brand design and logos with a passion for minimalism and reductionism; his experience and perception of design have led him to a “less is more” approach. He has worked for clients in the USA, Australia, the Middle East, and Russia, for both startups and major companies.
In this course, Rubén teaches his creative process to master the graphic simplification for a logo design, step by step. Learn how to design simple and memorable brands, while maintaining your own style throughout the process.
What will you learn in this online course?
15 lessons & 20 downloads
- 99% positive reviews (659)
- 12,121 students
- 15 lessons (2h 3m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorWhat is this course's project?
Redesign a brand’s logo, putting Rubéns graphic simplification theory into practice.
Projects by course students
Who is this online course for?
For designers, creatives, and anyone interested in learning how to simplify a logo design for a brand.
Requirements and materials
You will need basic graphic design skills and to be ready to work fearlessly on a blank page.
As for materials, you’ll need a graph paper notebook and a pen or pencil, as well as a computer with Adobe Illustrator and Photoshop installed.
Reviews
Rubén Ferlo
A course by Rubén Ferlo
Rubén Ferlo is a graphic designer specialized in logo design and brand identity. He’s a meticulous design problem-solver, a lover of grand ideas and their little details.
He has over eight years of experience designing logos and is passionate about minimalism and reductionism, which is his signature style as a designer.
He has worked for clients in the USA, Australia, Middle East, and Russia, for both startups and major companies.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Basic concepts
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Brands
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The logotype
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The graphic synthesis
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U3
Think
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The commission
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The conceptualization
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The sketch
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U4
Design
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Vectorization
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Typography
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The color
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Final logo
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U5
Presents
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Graphic resources: applications
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Presentation of the logo to the client
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FP
Final project
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Logo Design: Mastering Graphic Simplification
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create geometric logos, apply graphic synthesis, use the golden ratio and grids, select typography and colors, and develop memorable visual identities with a minimalist approach.
Yes, the course is designed for those with basic graphic design knowledge who want to deepen their skills in visual synthesis, minimalism, and branding.
It’s recommended to have basic knowledge of Illustrator or vector design software, as these tools will be used in exercises and practical projects.
You’ll need access to a computer with Illustrator or similar software, sketching materials like paper and pencil, and a willingness to explore visual and typographic references.
Graphic synthesis involves reducing shapes to their essential elements, creating clear, memorable, and functional logos that effectively communicate a brand’s core message.
Yes, practical redesign exercises are included, featuring cases like the Real Madrid crest, applying principles of graphic synthesis and minimalism.
Yes, the course covers strategies for creating, presenting, and optimizing your portfolio, along with tips for entering logo contests and boosting your professional profile.
Adobe Illustrator
muy bueno
Muito bom..prático e objetivo aprendi de forma bem fácil e intuitiva
This was an excellent course, the instructor’s teaching was professional clear, easy to grasp and the advice with resources were well received. Thank you for sharing your knowledge and skills, thoroughly enjoyed the course.
Fue una joya, aprendi muchísimo.
Good explanations of the overall process.