Logo Design: Graphic Simplification and Minimalism

Overview

“In this lesson we will define the basic ideas that will be used for the structuring of the graphic message and that in turn will serve to guide design decisions. We will generate a list of attributes to expand the initial concept and we will leave everything well defined.”

In this video lesson Rubén Ferlo addresses the topic: The conceptualization, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.

Partial transcription of the video

“The conceptualization Now I will talk about the conceptualization of the project. We will see if it is necessary to make a mind map or a concept map, or if we directly go to a list of attributes. Let us begin. THE CONCEPTUALIZATION To begin with, it is necessary to carry out a conceptualization process. Due to the characteristics of the project, where it is clear that we want to represent an animal in the logo, we can check a list of attributes, through the morphological study of the animal, which is a fundamental part of the graphic synthesis process. If the project was more complex, it wo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Design: Graphic Simplification and Minimalism

• Level: Beginner
• 99% positive reviews (635)
• 11568 students
• 5 units
• 15 lessons (2h 3m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design