Logo Design: Graphic Simplification and Minimalism

Overview

“The time has come to add color. As with typography, you must be careful when choosing it and choose those colors that best match both the audience and the values of the brand.”

In this video lesson Rubén Ferlo addresses the topic: The color, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.

Partial transcription of the video

“The color In this lesson I will talk about color theory, its psychology, and I will show you tools to facilitate the selection process. Let us begin. THE COLOR Color is part of non-verbal language, so there is always an influence on decision making and in the emotional connections between brand and person. When making color decisions, it's important to determine the audience to convey the correct message and persuade the customer. Colors influence direct messages and in the values and attributes of a brand, therefore they must be carefully selected to be aligned with the key message. Accord...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Design: Graphic Simplification and Minimalism

• Level: Beginner
• 99% positive reviews (635)
• 11572 students
• 5 units
• 15 lessons (2h 3m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design