Logo Design: Graphic Simplification and Minimalism
The sketch
A course by Rubén Ferlo , Graphic Designer and Art Director
About the video: The sketch
Overview
“With our mood board and our list of attributes in front, we are already inspired and we know which ones we want to represent. This phase is a great way to explore concepts, and while it is possible to build sketches on the computer, it is not as fast as sketching on paper. If you're just starting out, I recommend using a pen so you can't go back, as many times a great idea can come from a mistake. That said, let's sketch!”
In this video lesson Rubén Ferlo addresses the topic: The sketch, which is part of the Domestika online course: Logo Design: Graphic Simplification and Minimalism. Get started on designing memorable brand identities with a unique and simple creative process.
Partial transcription of the video
“The sketch In this lesson we will start sketching. For this I use a point sheet, but you can use whatever. If you don't have any, in additional resources I have left you a "link" to download a template. It is important to always keep the list of attributes in mind. I have written down here on the left the list with the attributes of my animal. One of the attributes of my animal is that it had large ears. Let's draw them. I will start to draw the animal. SIDE VIEW DIFFERENT OPTIONS START BY DRAWING THE SILHOUETTE You can base on one of the pictures you selected for the mood board from which ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: Graphic Simplification and Minimalism
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Rubén Ferlo
A course by Rubén Ferlo
Rubén Ferlo is a graphic designer specialized in logo design and brand identity. He’s a meticulous design problem-solver, a lover of grand ideas and their little details.
He has over eight years of experience designing logos and is passionate about minimalism and reductionism, which is his signature style as a designer.
He has worked for clients in the USA, Australia, Middle East, and Russia, for both startups and major companies.
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- 15 lessons (2h 3m)
- 20 additional resources (9 files)
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- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
