Business Mindset for Creatives: Make an Action Plan
Consistently Evolving Your Offering
A course by Abraham Asefaw , Entrepreneur
About the video: Consistently Evolving Your Offering
Overview
“Answer the questions in the download and complete the last of the four key pillars to your roadmap. 1. Evolve current offering, come with new ideas for a product / service or change workflow. 2. Research an area you've chosen to see what's going on in that space for inspiration. 3. Generate ideas and identify the most viable idea. 4. Create a prototype of the idea to test. 5. Evaluate the findings and make a decision - Is the idea worth putting more resources in or not?”
In this video lesson Abraham Asefaw addresses the topic: Consistently Evolving Your Offering, which is part of the Domestika online course: Business Mindset for Creatives: Make an Action Plan. Learn how to become your own boss by creating a viable business plan that highlights your creative passion.
Partial transcription of the video
“Consistently Evolving Your Offering Now, we'll cover the last of the four pillars, and that's evolving. A big idea with great flawless execution or track record is not enough. It's never been enough and the reason why is because change is the only thing that's consistent. That's why we always have to keep evolving. If not, you're toast. Just to further elaborate what I mean with evolve, I see it like three steps. So, "Evolve". First could be "Adapt". Second could be "Change", and the last could be "Innovate". No company is set up to do all these three things. If you're doing one of those, y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Mindset for Creatives: Make an Action Plan
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Abraham Asefaw
A course by Abraham Asefaw
Abraham Asefew is an entrepreneur specialized in building and investing in new businesses. After studying at the University of Uppsala in Sweden, he went on to co-found The Pop-Up Agency, which led him to work with industry giants such as TBWA, Facebook, Coca-Cola, and adidas. With The Pop Up Agency, his mission was to redefine the way businesses tap into their creativity.
In addition to working with some of the largest brands in the world including Google, Netflix, and Condé Nast, he is also involved in two leading creative schools: as a chairman at Hyper Island and as lecturer at Central Saint Martins. Abhraham is also a frequent speaker at conferences all over the world including Dubai Lynx, Eurobest, Spike Asia and D&AD.
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- 11 lessons (1h 40m)
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- Audio: English
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- Level: Beginner
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