Facebook Ads Campaigns for an Online Store

Overview

“Let's start by seeing what the Facebook pixel is, what it is for and how to install it on your website. I'm also going to show you how the event configuration tool works and how to check that the pixel installation and event configuration has been carried out correctly. Finally, we are going to see how to create custom conversions and I am going to explain what the Facebook Conversion API is and how it works.”

In this video lesson Arantxa & Guille addresses the topic: Pixels and Website Visitor Activity Tracking 1, which is part of the Domestika online course: Facebook Ads Campaigns for an Online Store. Learn techniques and strategies for boosting the sales of your brand or business.

Partial transcription of the video

“Pixels and tracking of visitor activity on the website First of all, let's see what the Facebook pixel is, what it is for and how to install it on our website. I will show you how the Event Configuration tool works to add events without the need to modify the code on our website. Once we have the pixel installed and the events added, let's see how to check that the configuration is correct. Also, I'm going to show you how the Facebook Pixel Helper works. We will also see how to create custom conversions for our store And finally, let's see what the Conversion API is and how it works. Go for...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Facebook Ads Campaigns for an Online Store

• Level: Intermediate
• 98% positive reviews (301)
• 17866 students
• 4 units
• 15 lessons (2h 24m)

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media