Boost your brand image by using content and tools that generate results
Instagram is becoming the preferred social network for brands and small businesses, either because of the advantages it offers or for its constantly increasing subscribers. Without a doubt, it is a great showcase and knowing how to use it can help you boost your brand. Argentine marketing strategist Julieta Tello has achieved tangible results with her brand @ design.junkie and has become an Instagram influencer .
In this course, Julieta will teach you step by step how to create a successful Instagram strategy for your brand, managing your profile like a professional with the goal of achieving tangible results.
What's included in this course?
To begin with Julieta will introduce herself and tell you more about her professional career, her experience with Instagram and will explain her project, Design Junkie. In addition, he will tell you about his influences and sources of inspiration.
You will see why Instagram is so important and how you can use it in a professional way to create an authentic and relevant brand.
You will define who you are and what your positioning as a brand is through tools that Julieta will teach you. You must make decisions such as: what is the purpose of your brand, the target , its values, its personality, the benefits that you will offer to your customers or your business model. Then you will set some goals to achieve on Instagram.
The first thing your target will see will be your biography, so you'll see how to create an attractive description that supports your profile picture.
The storytelling is everything, so you will learn to generate conversations in your feed with effect WOW! . To reinforce that effect, your photographs must be perfect. The teacher will recommend an app to get the filters indicated, in addition to references.
You will learn to use Instagram Stories to connect with your audience. Juliet will teach you the tools to get the most out of it and help you understand your statistics so you can make decisions based on them.
You will take a walk through apps that will make your life easier when managing, programming and measuring the results of your publications.
You will see how to find your target and get more followers organically. Also, you will learn to increase your loyalty. Once you are satisfied with your account, it will be time to buy Instagram promotions. That will allow you to accelerate the process of capturing new followers.
What is this course project about?
You will define your brand's strategy on Instagram: you will write your biography, you will create 9 posts with a powerful visual content that defines your brand in a unique way, with a storytelling with meaning and using hashtags relevant to your niche.
Who is it aimed at?
To all kinds of creative and enterprising people who want to show the world who they are and what they do, whether developing a personal or business brand.
The only requirement is to feel like it, and a smartphone !
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Julieta Tello is an Argentine marketing strategist , who has lived in London since 2012.
Help entrepreneurs to create successful brands through their consultant The Curious Beetle. He has 20 years of experience in marketing in global corporations, leading more than 20 brands.
Four years ago, she launched her own responsible brand: Design Junkie, which led her to become an Instagram influencer .