Best seller

Brand Strategy on Instagram

A course by Julieta Tello
Business Coach. London, United Kingdom.
Joined July 2017
, Business Coach

Boost your brand image by using tools and creating content that produce results

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (5.7K)
  • 157156 students

Boost your brand image by using tools and creating content that produce results

Spanish with subtitles in English
  • 98% positive reviews (5.7K)
  • 157156 students
  • 18 lessons (2h 18m)
  • 24 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Instagram has become the leading social media platform for brands and small businesses thanks to its features and the ever-increasing number of users to engage with. It’s a powerful tool for sharing content and knowing how to use it can help you boost your brand. Argentine marketing strategist Julieta Tello has taken full advantage of Instagram to achieve tangible results and transform herself into an influencer with her brand @ design.junkie

In this course, learn step by step how to build a successful Instagram strategy for your brand and manage your profile like a pro to achieve tangible results.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Get to Know Instagram
  • U3
    U3. Defining Your Strategy
  • U4
    U4. The Fundamental Elements of Your Strategy
  • U5
    U5. How to Increase the Number of Followers and Your Level of Engagement
  • FP
    FP Final project
View details

Julieta opens the course by introducing herself and tells you about her professional career, her experience on Instagram, and her project Design Junkie. She also shares her main influences and sources of inspiration.

Begin with basic concepts and find out why Instagram is so important and how you can use it professionally to create an authentic and relevant brand.

Define who you are and your brand’s positioning using the tools that Julieta shows you. Establish your brand's purpose, your target audience, brand values and personality, the added value you offer your customers, and your business model. Then, set the goals you want to achieve on Instagram.

Learn how to write an attractive description that complements your profile picture–your bio is the first point of contact with your target audience.

Explore the concept of storytelling and why it’s key to promoting your brand, and see how to create engaging conversations on your feed and reinforce them with inspiring photos. Julieta then shows you the app she uses to get the best filters along with other useful tools.

Next, discover how to use Instagram Stories to connect with your audience. Juliet shares some tips on how to get the most out of this feature and helps you understand your statistics so you can make better decisions.

Find ways to make life easier with a series of apps you can use to manage, schedule, and measure the results of your posts.

Finally, learn how to find your target, attract more followers organically, and earn their loyalty. Once you are satisfied with your account, invest in Instagram promotions to increase the reach of your content and quickly boost the number of followers you have.

What is this course's project?

Build your brand's strategy on Instagram by writing an engaging biography and creating nine posts with powerful visual content that defines your brand, tells a meaningful story, and includes relevant hashtags for your audience.

Projects by course students

Who is this online course for?

Creative minds and entrepreneurs who want to show the world who they are and what they do by developing a personal or professional brand.

Requirements and materials

All you need is a smartphone and the desire to learn!


157156 Students
5667 Reviews
98% Positive ratings
  • More reviews

Julieta Tello

A course by Julieta Tello

Teacher Plus
Business Coach

Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.

She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.

Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.


  • U1


    • About Me
    • Influences
    • What Are We Going to Do in This Course?
  • U2

    Get to Know Instagram

    • What Is Instagram and Why Use It?
    • Why and How to Create Your Instagram Account for Companies?
  • U3

    Defining Your Strategy

    • Define a Brand Positioning Strategy
    • Your Unique Proposal
    • Defining Your Instagram Goals
  • U4

    The Fundamental Elements of Your Strategy

    • Create a Really Attractive Biography
    • Design an Irresistible Gallery Visual Content
    • The Importance of Storytelling
    • How to Use Instagram Stories to Connect and Convert?
    • Understanding Your Statistics
  • U5

    How to Increase the Number of Followers and Your Level of Engagement

    • How to Find and Capture Your Target on Instagram 1
    • How to Find and Capture Your Target on Instagram 2
    • How to Grow Engagement?
    • Instagram Ads
    • What You Should Never Do with Your Instagram Account
  • FP

    Final project

    • Brand Strategy on Instagram

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Brand Strategy on Instagram. Marketing, and Business course by Julieta Tello Best seller

Brand Strategy on Instagram

A course by Julieta Tello
Business Coach. London, United Kingdom.
Joined July 2017
  • 98% positive reviews (5.7K)
  • 157156 students