Best Seller

Brand Strategy on Instagram

A course by Julieta Tello
Business Coach. London, United Kingdom.
Joined July 2017
, Business Coach

Boost your brand image by using content and tools that generate results

  • Best Seller Spanish with subtitles in English
  • 98% Positive reviews (4.3K)
  • 113122 students
Brand Strategy on Instagram

Boost your brand image by using content and tools that generate results

Spanish with subtitles in English
  • 98% Positive reviews (4.3K)
  • 113122 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 18 Lessons (2h 18m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

Instagram is becoming the preferred social network for brands and small businesses, either because of the advantages it offers or for its constantly increasing subscribers. Without a doubt, it is a great showcase and knowing how to use it can help you boost your brand. Argentine marketing strategist Julieta Tello has achieved tangible results with her brand @ design.junkie and has become an influencer on Instagram.

In this course, Julieta will teach you step by step how to build a successful Instagram strategy for your brand, managing your profile like a professional with the goal of achieving tangible results.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Get to know Instagram
  • U3
    U3. Defining your strategy
  • U4
    U4. The fundamental elements of your strategy
  • U5
    U5. How to increase the number of followers and your level of engagement
  • FP
    FP Final Project
View details

To begin with Julieta will introduce herself and tell you more about her professional career, her experience with Instagram and will explain her project, Design Junkie. In addition, she will tell you about her influences and sources of inspiration.

You will see why Instagram is so important and how you can use it in a professional way to create an authentic and relevant brand.

You will define who you are and what your positioning as a brand is through tools that Julieta will teach you. You must make decisions such as: what is the purpose of your brand, the target , its values, its personality, the benefits that you will offer to your customers, or your business model. Then you will set some goals to achieve them on Instagram.

The first thing your target will see will be your biography, so you'll see how to create an attractive description that supports your profile picture.

Storytelling is everything, you will learn to generate engaging conversations in your feed. To reinforce that effect, your photos must be perfect. The teacher will recommend an app to get the best filters and show you some references.

You will learn to use Instagram Stories to connect with your audience. Juliet will teach you the tools to get the most out of it and help you understand your statistics so you can make decisions based on these.

You will take a walk through apps that will make your life easier when managing, programming, and measuring the results of your publications.

You will see how to find your target and get more followers organically. Also, you will learn to increase your loyalty. Once you are satisfied with your account, it will be time to buy Instagram promotions. That will allow you to accelerate the process of capturing new followers.

What is this course's project?

You will define your brand's strategy on Instagram: you will write your biography, you will create 9 posts with a powerful visual content that defines your brand in a unique way, learning how to tell a story with meaning and using hashtags relevant to your audience.

Projects by course students

Who is it for?

For all kinds of creative and entrepreneurial people who want to show the world who they are and what they do, whether it's developing a personal or business brand.

What you need

The only requirement is to want to learn, and a smartphone!


113122 Students
4337 Reviews
98% Positive ratings
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Julieta Tello

A course by Julieta Tello

Business Coach

Julieta Tello is an Argentine marketing strategist, who has lived in London since 2012.

She helps entrepreneurs to create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations, managing more than 20 brands.

Four years ago, she launched her own responsible brand: Design Junkie, which led her to become an Instagram ]influencer.


  • U1


    • Presentation
    • Influences
    • What are we going to do in this course?
  • U2

    Get to know Instagram

    • What is Instagram and why use it
    • Why and how to create your Instagram account for companies
  • U3

    Defining your strategy

    • Brand Positioning Strategy
    • Your unique proposal
    • Defining your Instagram goals
  • U4

    The fundamental elements of your strategy

    • Create a really attractive biography
    • Design an irresistible gallery visual content
    • The importance of storytelling
    • How to use Instagram Stories to connect and convert
    • Understanding your statistics
  • U5

    How to increase the number of followers and your level of engagement

    • How to find and capture your target on Instagram
    • How to find and capture your target on Instagram II
    • How to grow engagement
    • Instagram Ads
    • What you should never do with your Instagram account
  • FP

    Final Project

    • Brand strategy on Instagram

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Brand Strategy on Instagram. A Marketing, and Business course by Julieta Tello Best Seller

Brand Strategy on Instagram

A course by Julieta Tello
Business Coach. London, United Kingdom.
Joined July 2017
  • 98% Positive reviews (4.3K)
  • 113122 students