Visual Storytelling for Your Personal Brand on Instagram
A course by Marioly Vázquez , Photographer and Designer
Develop a visual strategy to create an engaging and relatable narrative
The best Instagram accounts are backed by a solid visual strategy and a clearly defined editorial line. Selfies, photos of food, and disorganized content without rhyme or reason are a thing of the past. Now, the profiles with the most followers are those that tell captivating stories with a personal touch and a bit of strategy. Photographer, designer, and stylist Marioly Vázquez, the creative mind behind Maria Marie, has spent more than seven years creating content for her personal account and for brands like Dyson, Oral-B, Ford, Unilever, Deliveroo, and Swatch, among others, relying on an effective holistic approach.
In this course, join Marioly as she teaches you how to get the most out of the tools Instagram offers, using branding techniques and a visual strategy to develop an engaging narrative your audience can connect with.
What will you learn in this online course?
17 lessons & 16 downloads
- 96% positive reviews (741)
- 18,533 students
- 17 lessons (2h 16m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Find your own personal style and come up with a visual strategy to post a series of nine photos that tell a meaningful and engaging story capable of captivating your audience.
Projects by course students
Who is this online course for?
All creative, up-and-coming entrepreneurs who want to show the world who they are and what they do, either for their own personal brand or a business.
Requirements and materials
You need basic knowledge of photography and a familiarity with Instagram. As for materials, you need a smartphone with access to Wi-Fi or mobile data to download apps.
Reviews
Marioly Vázquez
A course by Marioly Vázquez
Marioly Vázquez is a Mexican photographer and stylist who works and lives in London. There, she runs her boutique studio Maria Marie, which specializes in creating visual stories to bring brands to life. As a self-described ‘restless creative’ she has explored a variety of creative disciplines from graphic design and branding, to illustration and poetry. She also has a master’s degree in art management.
Marioly has written and published her own book, Pastel Moods, and hosts workshops to help creatives build a powerful online presence and connect with their audience. She has worked with both start-ups and well-known brands including Dyson, Ford, Issey Miyake, Dior, and Adobe.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
How to use IG tools to tell stories
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What is the Visual Storytelling? And why is IG one of the best channels to do it?
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Types of GI content
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Optimization of your profile in IG
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U3
First steps
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Set of 5
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Find our style 1
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Find our style 2
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Plan and Materials
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U4
Creating Content
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Creating the content of your story: Photographs
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Creating the content of your story: Videos
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Edit and filters
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Captions and hashtags
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What to post, where to post and when to post
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U5
Final Recommendations
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How to exponentiate your content
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Top Mistakes and how to avoid them
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FP
Final project
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Storytelling for Instagram
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
giulianasarlo
Me gustó mucho el curso, además de los recursos, lo que más valore es cómo transmite la pasión y el valor que tiene el contar una historia a través de contenido
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hesham_younis
Pluspointless, does not deliver on the mentioned topic, most of the content is just generic and unrelated, I did not see enough or at all content speaking about how to create content that tells a story.
veronikamoreno
Me encanta su contenido y sus cursos.
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rediart23
Curso bastante completo. Me gusta
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mayari210
Me ha gustado el curso, da tips interesantes para mejorar en IG, y explica muy bien a que se refiere el Storytelling.
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