Develop a visual strategy to create an attractive and appealing narrative
The best Instagram accounts have a visual strategy and a defined editorial line. Gone are the food photographs, the selfies and the content without order or meaning, today the most followed profiles are those that tell stories impeccably and with a unique personal touch, thanks to a strategy and an own narrative. Marioly Vázquez —photographer, designer and stylist —is the creative mind behind Maria Marie and has more than seven years creating content for her personal account, as well as for brands such as Dyson, Oral B, Ford, Unilever Deliveroo, Swatch, among others, holistically.
In this course you will learn from the hand of Marioly to get the most out of all the tools that Instagram offers, to create a storytelling that attracts and connects with others, thanks to a branding personnel and a defined visual strategy.
About this course
You will meet Marioly, who will tell you how she met Instagram and how far it has taken her: from publishing a book and giving talks in London, to traveling the world. You will see where he finds inspiration as a photographer and designer, between trips, bookstores, ceramics, inspiring patterns and, above all, outside Instagram.
You will learn what Visual Storytelling is as a brand strategy, its importance and why Instagram is one of the best channels to do so. You will understand that you can transmit a message not only with images, but you can also tell a story with a combination of images, videos and words with the different types of content that IG offers. In addition, you will see the extra tools you can use to optimize your profile.
You will take the first steps to tell your story on Instagram. Marioly will explain one of the most effective strategies that she calls the "Game of 5", and will help you with the topics on which you will focus the content of your profile. Next, you will define your personal style or your brand to have a common thread in your narrative and you will start to make a mood board . Then, you will see the importance of planning your project to the fullest, considering from possible trips to materials that you will need.
You will learn the different types of photographs and videos that you can take to tell your stories and their main characteristics, and then see how you can edit them and give them a professional treatment. You'll see everything you need to know about the texts or captions and how to use the hashtags to reach your target audience. And later you will understand how you should distribute your content through Instagram applications.
Finally, Marioly will give you some final recommendations on how the Instagram algorithm currently works and why it is important to devote time to boost your content. In addition, you will talk about some of the most common mistakes and how you can avoid them.
What is this course's project?
You will define the visual strategy and your personal style to publish a series of 9 photographs that tell an attractive story, in a suggestive and meaningful way.
Who is it for?
To all kinds of creative and enterprising people who want to show the world who they are and what they do, whether developing a personal or business brand.
What you need
You will need basic knowledge of photography and Instagram management. On the materials, you will need a mobile phone with internet access or data to download applications.
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Marioly Vázquez is a native of Mexico and currently works and lives in London (Great Britain). Photographer and stylist by profession, she completed a master's degree in art management and has been creating original content for more than 7 years. His passion is not only to think about creative concepts, but also to do things and design. Therefore, he entered the world of graphic design to diversify his talents.
He currently creates campaigns and content holistically for different clients, including Dyson, Oral B, Ford, Unilever, Deliveroo, Air Wick, Swatch, Ted Baker, among others. The content you make for these brands varies between photographs, styling , set production, photography of still life and lifestlye , as well as videos of stop motion and graphic communication solutions.