Instagram Strategy for Business Growth

A course by Dot Lung
Social Media Expert. Tel Aviv-Yafo, Israel.
On Domestika since 01/04/2014
, Social Media Expert

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

  • Best sellers
  • 98% Positive reviews (59)
  • 1692 students
  • Audio: English
  • Spanish, English, Portuguese
Instagram Strategy for Business Growth

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

  • 98% Positive reviews (59)
  • 1692 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 20 Lessons (1h 16m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever

Are you ready to learn a proven method to make a lasting impression, generate attention and long-term brand awareness? Learn what to post, when to post and how to post it on Instagram with the help of Dot Lung, the self-proclaimed Mother of Social Media Dragons, who has helped develop digital marketing strategies for clients such as OFFF Festival, Wix, Sonar, and Facebook.

Get the trade secrets of the Dragon’s Formula to create irresistible content that makes your brand stand out. Learn how to create a strategy for your business and navigate the digital world like a pro.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Dragon Framework to Create Irresistible Content
  • U3
    U3. Putting the Dragon to Action
  • U4
    U4. Secret Sauce
  • FP
    FP Final project
See detail

First, Dot Lung will share with you her story on how she went from broke, illegal immigrant to in-demand social media consultant. All with the power of Instagram!

You’ll learn Dot's formula to create an Instagram Strategy with the 7 elements of the Dragon’s Framework. Dot will explain each element of the formula and why they're crucial for a successful Instagram strategy: Dialogue, Relatability, Authenticity, Giving value, Opinions, and Niches.

Learn how to create the content that attracts your target audience to follow your page, like your content, share with their friends, and buy your products and services.

See how to organize and distribute a variety of creative content themes
and plan your IG channel distribution strategy for the different formats you want to create.

Dot will go over the basics on how to caption, create a carousel post, branded stories, and how to find the right hashtags. You’ll also get access to a private engagement group to give you the extra boost you need to get started!

What is this course's project?

You'll create a month-long calendar full of engaging social media posts for your business.

Who is it for?

Freelancers, coaches, consultants, and people who want to use social media to grow their business. If you have fewer than 10,000 followers, this course is for you.

What you need

The only thing you'll need is an active Instagram account.


1692 Students
59 Reviews
98% Positive ratings

Dot Lung

A course by Dot Lung

Social Media Expert

Dot stands for Dorothy, and Lung means “Dragon” in Mandarin. Dot is a social media expert who has been living in Barcelona (Spain) since 2011. She started her social media career formally at OFFF Festival, where she was in charge of the online community and audience engagement.

Her goal is to empower creatives to take over the world so, together, they can build a collaborative and beautiful future together. Dot has run campaigns for agencies, headed up social media teams for a variety of companies, and has initiated her own startups in graphic design, video production and more.

Some of her clients and collaborators include Wix, Facebook, OFFF Festival, Sonar, and Motionographer.


  • U1


    • Introduction
    • Influences
    • What Will We Do in the Course
  • U2

    The Dragon Framework to Create Irresistible Content

    • Introduction to the Dragon Formula
    • DIALOGUE - WTF Is Social Media Anyway?
    • RELATABILITY - Create Evergreen Content
    • Having a F****** OPINION to Increase Engagement
    • NICHE CLARITY - Everyone Is Not Your Customer!
    • SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale
  • U3

    Putting the Dragon to Action

    • Content Strategies to GIVE REAL VALUE
    • Instagram Channel Strategy
    • Creating the Calendar
    • Creating the Posts I - How To Create A Carousel Post
    • Creating the Posts II - How To Create an Image Post and Story
    • Post It Baby! - Caption It! Hashtag It! Post It!
    • Engagement Pods, Bots and Tricks.
  • U4

    Secret Sauce

    • Measuring Results: Metrics that Matter
    • Making Meaningful Connections (On and Offline)
  • FP

    Final project

    • Build Your Dragon!

This is what Domestika courses are like

  • Learn at your own pace

    Enjoy learning from home without a set schedule. You set your own timetable.

  • Learn from the best

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Expert instructors

    Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.

  • Certificate Pro

    Demonstrate your course attendance with a certificate signed by the teacher. Get it with your Domestika PRO subscription

  • Front row seats

    Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.

  • Share knowledge

    Ask questions, request feedback, offer solutions. Share learning with other students in the community.

  • Creative community

    More than 1M creatives and growing. Domestika is the place to share and learn what you love.

  • Professionally developed courses

    We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Instagram Strategy for Business Growth. A Marketing, and Business course by Dot Lung Best sellers

Instagram Strategy for Business Growth

A course by Dot Lung
Social Media Expert. Tel Aviv-Yafo, Israel.
On Domestika since 01/04/2014
  • 98% Positive reviews (59)
  • 1692 students