Best Seller

Instagram Strategy for Business Growth

A course by Dot Lung
Social Media Expert. Tel Aviv-Yafo, Israel.
Joined January 2014
, Social Media Expert

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

  • Best Seller
  • 97% Positive reviews (2.5K)
  • 82653 students
  • Audio: English
  • Spanish, English, Portuguese, German, Italian, French
Instagram Strategy for Business Growth

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

  • 97% Positive reviews (2.5K)
  • 82653 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 20 Lessons (1h 16m)
  • Available from the app
  • Spanish, English, Portuguese, German, Italian, French
  • Unlimited access forever

Are you ready to learn a proven method to make a lasting impression, generate attention, and long-term brand awareness? Learn what to post, when to post, and how to post it on Instagram with the help of Dot Lung, the self-proclaimed Mother of Social Media Dragons, who has helped develop digital marketing strategies for clients such as OFFF Festival, Wix, Sonar, and Facebook.

Get the trade secrets of the Dragon’s Formula to create irresistible content that makes your brand stand out. Learn how to create a strategy for your business and navigate the digital world like a pro.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Dragon Framework to Create Irresistible Content
  • U3
    U3. Putting the Dragon to Action
  • U4
    U4. Secret Sauce
  • FP
    FP Final Project
View details

First, Dot Lung will share with you her story on how she went from broke, illegal immigrant to in-demand social media consultant. All with the power of Instagram!

You’ll learn Dot's formula to create an Instagram Strategy with the 7 elements of the Dragon’s Framework. Dot explains each element of the formula and why they're crucial for a successful Instagram strategy: Dialogue, Relatability, Authenticity, Giving value, Opinions, and Niches.

Learn how to create content that attracts your target audience to follow your page, like your content, share with their friends, and buy your products and services.

See how to organize and distribute a variety of creative content themes and plan your IG channel distribution strategy for the different formats you want to create.

Dot goes over the basics on how to caption, create a carousel post, branded stories, and how to find the right hashtags. You’ll also get access to a private engagement group to give you the extra boost you need to get started!

What is this course's project?

Create a month-long calendar full of engaging social media posts for your business.

Projects by course students

Who is it for?

Freelancers, coaches, consultants, and people who want to use social media to grow their business. If you have fewer than 10,000 followers, this course is for you.

What you need

The only thing you'll need is an active Instagram account.


82653 Students
2521 Reviews
97% Positive ratings
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Dot Lung

A course by Dot Lung

Social Media Expert

Dot Lung is a Los Angeles native that has traveled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.

Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.


  • U1


    • Introduction
    • Influences
    • What Will We Do in the Course
  • U2

    The Dragon Framework to Create Irresistible Content

    • Introduction to the Dragon Formula
    • DIALOGUE - WTF Is Social Media Anyway?
    • RELATABILITY - Create Evergreen Content
    • Having a F****** OPINION to Increase Engagement
    • NICHE CLARITY - Everyone Is Not Your Customer!
    • SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale
  • U3

    Putting the Dragon to Action

    • Content Strategies to GIVE REAL VALUE
    • Instagram Channel Strategy
    • Creating the Calendar
    • Creating the Posts I - How To Create A Carousel Post
    • Creating the Posts II - How To Create an Image Post and Story
    • Post It Baby! - Caption It! Hashtag It! Post It!
    • Engagement Pods, Bots and Tricks.
  • U4

    Secret Sauce

    • Measuring Results: Metrics that Matter
    • Making Meaningful Connections (On and Offline)
  • FP

    Final Project

    • Build Your Dragon!

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Instagram Strategy for Business Growth. A Marketing, and Business course by Dot Lung Best Seller

Instagram Strategy for Business Growth

A course by Dot Lung
Social Media Expert. Tel Aviv-Yafo, Israel.
Joined January 2014
  • 97% Positive reviews (2.5K)
  • 82653 students