Ethnography for Product and Service Design
Safari (part 2)
A course by EstudioRacimo , Design Consultancy
About the video: Safari (part 2)
Overview
“In this lesson, you will see how useful it is to obtain testimonials from people who are physically in those spaces related to the research carried out. ”
In this video lesson EstudioRacimo addresses the topic: Safari (part 2), which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“Each journey leading to a purchase. visit. or use of a service or product is unique. has a starting point which is the mission of that movement. Where am I headed? To this store or to utilize this... Product. What is my next step? initially. what is my motivation for entering? I'm going to change a chip. i'm going to... Go to a service center I'm planning to purchase a phone plan. Every initial motivation for entering a store or service center creates a unique experience at the store. The initial step is identifying the mission: understanding the purpose of the trip and the reason behind th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
- 98% positive reviews (200)
- 3,393 students
- 18 lessons (3h 20m)
- 17 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
