Ethnography for Product and Service Design
The in-depth interview
A course by EstudioRacimo , Design Consultancy
About the video: The in-depth interview
Overview
“In this lesson, we will teach you about one of the search tools; the interview, and we will share with you the main considerations that you should know when doing it.”
In this video lesson EstudioRacimo addresses the topic: The in-depth interview, which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“The in-depth interview In this lesson I will tell you what an interview consists of in depth and how important it is for the results of an ethnography for design. The in-depth interview, first of all, You have to be clear that it is a conversation. It is not a questionnaire which you follow to the letter of the letter, Question, answer, question, answer. And as in every conversation, Listening is as important as what you ask. And here it is put to the test the empathy we talked about at the beginning of this course, which is a fundamental element to find valuable information from people, is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
- 98% positive reviews (200)
- 3,344 students
- 18 lessons (3h 20m)
- 17 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
