Ethnography for Product and Service Design
What will we do in this course
A course by EstudioRacimo , Design Consultancy
About the video: What will we do in this course
Overview
“In this lesson we will show you the final project that we will carry out in this course. ”
In this video lesson EstudioRacimo addresses the topic: What will we do in this course, which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“In this lesson. we will see the final project of the course. We designed This final project is tailored for those aiming to introduce a new product or service to the market. If possess a business idea. it's crucial to understand your target audience and who you are designing for. In this course. especially in the final project. we will explore aspects related to persona scenarios and their applications. We will see this persona scenario tool. which is the synthesis from previous units and the tools we will explore throughout the course. enabling you to deeply the client for whom you are des...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
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- 18 lessons (3h 20m)
- 17 additional resources (6 files)
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- Audio: Spanish, German, English, French, Italian, Dutch, Polish, Portuguese, Turkish
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- Level: Beginner
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