Ethnography for Product and Service Design
What is ethnography?
A course by EstudioRacimo , Design Consultancy
About the video: What is ethnography?
Overview
“In this lesson we will show you what ethnography is and its relation to the process of designing a service or product. ”
In this video lesson EstudioRacimo addresses the topic: What is ethnography?, which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“What is ethnography? In this lesson we will teach you what ethnography is. Ethnography is part of anthropology and deals primarily with understanding human behavior. That human behavior as a whole portrays somehow a culture. Everything we do, the artifacts we use, the symbols, the codes, our way of relating and the meanings we give them to those codes, to those symbols and to that behavior It is what ethnography is. It was originally used to study ethnicities, but it has been brought to marketing and communications today to deepen human behavior, to understand human behavior in greater dept...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
- 98% positive reviews (200)
- 3,344 students
- 18 lessons (3h 20m)
- 17 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
