Ethnography for Product and Service Design
Objective, initial set-up and context
A course by EstudioRacimo , Design Consultancy
About the video: Objective, initial set-up and context
Overview
“In this lesson, we will begin to work on the project that we will develop in this course; customer characteristics, product and needs.”
In this video lesson EstudioRacimo addresses the topic: Objective, initial set-up and context, which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“Objective, initial set-up and context In this lesson we will start with the final project of the course contextualizarte and I'll tell you a little whose client is it, what is the order we receive, and the challenges we have had to decipher and interpret. We will not reveal the name of the company, but for the purpose of the course we will call it The Three Little Pigs. It is a Chilean company of animal protein food products, who called us with the following challenge: They have a line of chicken products natural and have a product line of traditional chicken, which are the two typologies o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
- 98% positive reviews (200)
- 3,344 students
- 18 lessons (3h 20m)
- 17 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
