Ethnography for Product and Service Design
Presentation
A course by EstudioRacimo , Design Consultancy
About the video: Presentation
Overview
“In this lesson we will introduce ourselves and tell you what we do in Cluster Study. ”
In this video lesson EstudioRacimo addresses the topic: Presentation, which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“Presentation Hello, we are Estudio Cluster, welcome to this course for Domestika. -I'm Consuelo. -I'm Agnes. Estudio Cluster is a consultant that through the impact of design on the organization, We help our clients to grow. Our mantra is take the design with a systemic vision and always focused on people. Here comes precisely the ethnography because ethnography is what helps us to place people at the center of what we design, independent of products, services or experience. Estudio Cluster was born in 2010. In the beginning, with an eagerness to involve or to bring systemic design thinking...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI

EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
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- 3,344 students
- 18 lessons (3h 20m)
- 17 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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