Ethnography for Product and Service Design
Minigroups or Triads
A course by EstudioRacimo , Design Consultancy
About the video: Minigroups or Triads
Overview
“In this lesson, we will analyze the particular dynamics that are generated when three or more people come together to talk about a particular topic, and how their thoughts, desires and habits come to light.”
In this video lesson EstudioRacimo addresses the topic: Minigroups or Triads, which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“Minigroups or Triads Now I will explain what the triads or minigroups consist of, which are an in-depth interview, but to three people in context, let's say at home for example and that they have in common a reason to be friends. The main wealth of an in-depth interview three people in the same place is the dynamic that occurs between them, that is, the conversation that provokes among them the topics that you put at the interview. That is impossible to happen when there is only one person. So, the great, to say, contribution of the triads is the dynamic that occurs between them while the i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
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- 3,344 students
- 18 lessons (3h 20m)
- 17 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
