Ethnography for Product and Service Design
Qualitative v / s quantitative research
A course by EstudioRacimo , Design Consultancy
About the video: Qualitative v / s quantitative research
Overview
“In this lesson, we will teach you the difference between qualitative and quantitative research methodology, and we will give you advice so you know when to choose one or the other, depending on the objective of the study. ”
In this video lesson EstudioRacimo addresses the topic: Qualitative v / s quantitative research, which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“Qualitative v / s quantitative research In this lesson, we will show you what a difference there is between a quantitative and qualitative research methodology and when one or the other is used. What first defines the choice of methodology It has to do with the objectives of the study. In quantitative research allows us to answer questions which are all measurable, that is, how many, who, where, what, and select a sample of a universe That is statistically representative of your universe. Let's give an example that is very easy to understand. For example, public opinion studies regarding th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
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- 18 lessons (3h 20m)
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- Audio: Spanish
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- Level: Beginner
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