Ethnography for Product and Service Design
Safari (part 1)
A course by EstudioRacimo , Design Consultancy
About the video: Safari (part 1)
Overview
“In this lesson, you will see how useful it is to obtain testimonials from people who are physically in those spaces related to the research carried out. ”
In this video lesson EstudioRacimo addresses the topic: Safari (part 1), which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“Now I want to introduce you to an additional information-gathering method used in ethnographic design. known as the Safari technique. As the name implies. this method involves embarking on a journey with your client or user from the initial consideration of your product or service. all the way through to when they circle back to their original The interview and observation process conducted during a Safari seek to identify and analyze interactions between your client and all touchpoints related to the service or product being developed. ensuring The Safari is the most comprehensive tool for...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
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- 3,393 students
- 18 lessons (3h 20m)
- 17 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
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