Ethnography for Product and Service Design
Person Findings and Scenarios (part 1)
A course by EstudioRacimo , Design Consultancy
About the video: Person Findings and Scenarios (part 1)
Overview
“In this lesson, we will define the Person Scenarios synthesis tool, based on the analysis we carry out of the information collected. ”
In this video lesson EstudioRacimo addresses the topic: Person Findings and Scenarios (part 1), which is part of the Domestika online course: Ethnography for Product and Service Design. Learn the basic concepts for designing based on your users' needs and expectations.
Partial transcription of the video
“Person Findings and Scenarios Now I'm going to show you the findings we found, which have been the most interesting to comment here, of the research we carry out for this project. The main thing is that we discovered two great profiles within the consumers we interview. One, which we call the Traditional Profile and another, the Natural Profile. Regarding the Traditional Profile, we can tell you that, in general, This segment seeks quick, effective and easy solutions. on the topic of food. They don't get very complicated, they don't have so much information, They come from quite old habits ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ethnography for Product and Service Design
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Category
Design, Marketing & Business -
Areas
Design, Interactive Design, Marketing, Product Design, UX / UI
EstudioRacimo
A course by EstudioRacimo
Estudio Racimo is a Chilean studio made up of designers, sociologists, ethnographers, engineers, and journalists who share their creativity and common sense to do things. Their approach consists of putting users at the center and designing based on a deep understanding of them.
They have applied this process to diverse projects ranging from tourist routes to antibacterial earplugs while maintaining their philosophy that each design tells a carefully constructed story.
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- 18 lessons (3h 20m)
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