Storytelling for Brands
Characteristics of a trust story (part 1)
A course by Claudio Seguel , Publicist and consultant
About the video: Characteristics of a trust story (part 1)
Overview
“In this lesson, I will show you different characteristics that I consider fundamental to enhance the brand story, ensuring that it is a clear, effective and reliable communication tool.”
In this video lesson Claudio Seguel addresses the topic: Characteristics of a trust story (part 1), which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“Characteristics of a trust story. Did you see how easy it is to create a brand story? My advice is that if you see that it is too simple, Don't panic because you know more about history than you think. We are surrounded by history and elements that serve us for a brand story. This is nothing new. It is what you should always do. The hardest thing is to take the pencil and paper and start writing. Taking data that can contribute to your future brand story is simple. Now let's see characteristics of a trust story. What tips can I give you to make that story more effective and powerful? Starti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
-
Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
- 98% positive reviews (529)
- 12,818 students
- 15 lessons (2h 48m)
- 27 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
