Storytelling for Brands
Hearing (part 2)
A course by Claudio Seguel , Publicist and consultant
About the video: Hearing (part 2)
Overview
“In this lesson, we will take what has been learned regarding the importance of knowing and connecting with the audience, and I will put it into practice by completing the fourth stage of the Focustory .”
In this video lesson Claudio Seguel addresses the topic: Hearing (part 2), which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“An Italian foundation received a letter from a mother. from a foundation for children with Down syndrome. This mom wrote to the foundation because she was worried. as she had just learned that her child was going to have Down syndrome. What would the Foundation have done to address this mother. By employing traditional marketing methods and relying on solid data. she could reassured her calmly. 90% to 95% of individuals an assumed fact have a normal life with a child with Down syndrome. But with such a fact. can you reduce this mother's anxiety and fear? I'm going to put myself in her shoes...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
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Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
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- 15 lessons (2h 48m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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