Storytelling for Brands

Overview

“In this lesson, we will take what has been learned regarding the importance of knowing and connecting with the audience, and I will put it into practice by completing the fourth stage of the Focustory .”

In this video lesson Claudio Seguel addresses the topic: Hearing (part 2), which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.

Partial transcription of the video

“Audience. An Italian foundation received a letter from a mother. A foundation of children with Down syndrome. This mom writes to the foundation because she was worried because he learned that his son came with Down syndrome. What would the foundation have done to answer this mom? If they used traditional marketing, if they used hard data, I could have answered: "Quiet, 90%, 95% of people, a supposed fact, have a normal life with a child with Down syndrome. " But with such data, Will I reduce my mother's levels of anxiety and fear? Will I get in your shoes with hard data? That's when storyte...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling for Brands

• Level: Beginner
• 98% positive reviews (529)
• 12818 students
• 4 units
• 15 lessons (2h 48m)
• 14 downloads

• Category

  Marketing & Business, Writing

• Areas

  Brand Strategy, Marketing, Storytelling