Storytelling for Brands

Overview

“Before building a brand story, I must know “who is” the brand or product. In this lesson, I will introduce you to the method I have developed, Focustory , and I will teach you the first stage of its composition.”

In this video lesson Claudio Seguel addresses the topic: From "what I am" to "who I am", which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.

Partial transcription of the video

“From "what I am" to "who I am". The last film of the Avengers saga was just released, I bought a ticket, I could not miss it. As I am a lover of the seventh art, The first thing was to buy this ticket, because each movie has a purpose, Just like any story. But also because I am attentive to each phrase, because each sentence can be part of a class, or of a course like this. Quiet, that if you have not seen it I will not tell you. But it did turn around a phrase that Thor said in the movie, which said: "It's time to become who I am, instead of who it could be." And that is what brands should...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling for Brands

• Level: Beginner
• 98% positive reviews (529)
• 12818 students
• 4 units
• 15 lessons (2h 48m)
• 14 downloads

• Category

  Marketing & Business, Writing

• Areas

  Brand Strategy, Marketing, Storytelling