Storytelling for Brands
What will we do in the course?
A course by Claudio Seguel , Publicist and consultant
About the video: What will we do in the course?
Overview
“In this lesson, I will tell you what the final project of the course will be, a model that I have developed to help in the creation of future brand or product stories, which I have called Focustory . I hope you like it!”
In this video lesson Claudio Seguel addresses the topic: What will we do in the course?, which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“What will we do in the course? The purpose of this course is that you can create your own stories. How are we going to do it? We will be putting together a brand story. Let's talk about our project. We will create the story for a new wine that is going to be launched on the market. This is a fictional case, therefore, characteristics, product attributes and information about this We will deliver them as we develop each stage. What will be the stages of the project? In the first we will focus on the new product. Let's analyze who I am, what is the current state of the product and what is the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
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Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
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