Storytelling for Brands
Hearing (part 1)
A course by Claudio Seguel , Publicist and consultant
About the video: Hearing (part 1)
Overview
“In this lesson, I will teach you the most important considerations you should have to know who you will tell the story to; how to know how it is, what mobilizes it and what excites it. ”
In this video lesson Claudio Seguel addresses the topic: Hearing (part 1), which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“In this lesson. i'll discuss the significance of understanding your audience and their passions. as it vital for a story’s success. In fact. when I explained these ideas to Ricardo Salamanca. who designed the cover of my second book. he grasped the concepts related to the cover immediately. He talks about the significance of emotions. knowing a customer. and how to connect with them because today a customer doesn't buy rationally. they buy through emotions. That's why the cover of the second book features a heart. Because purchases are emotional. Brands today connect emotionally with people...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
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Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
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- 15 lessons (2h 48m)
- 27 additional resources (14 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Category
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