Storytelling for Brands
Hearing (part 1)
A course by Claudio Seguel , Publicist and consultant
About the video: Hearing (part 1)
Overview
“In this lesson, I will teach you the most important considerations you should have to know who you will tell the story to; how to know how it is, what mobilizes it and what excites it. ”
In this video lesson Claudio Seguel addresses the topic: Hearing (part 1), which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“Audience. In this lesson I will talk about the importance of meeting the audience and what excites her because it is fundamental in the success of accepting a story. In fact, when I transmitted to Ricardo Salamanca, who made the cover of my second book, the concepts associated with the cover, I talked about the importance of emotions to meet a customer, to connect with them because a customer does not buy rationally today, The customer buys about emotions. That's why the cover of the book appears a heart, Because shopping is emotional. Brands are emotionally related to people. Many of us bu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
-
Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
- 98% positive reviews (529)
- 12,818 students
- 15 lessons (2h 48m)
- 27 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
